Revving up its eBike portfolio, Porsche has made a move to acquire Greyp in a complete buyout of the Croatian eBike brand. This comes after the luxury car manufacturer launched its own eMTBs and took over eBike motor and battery brand, Fazua, in 2022.
According to Bicycle Retailer, the Porsche eBike Performance group structure will now include Porsche eBike Performance GmbH based in Ottobrunn, Germany, and Porsche eBike Performance doo, situated in Sveta Nedelja, Croatia. Greyp, the world’s first connected electric bicycle developer and producer, founded by Mate Rimac, is now fully integrated into Porsche’s unique ecosystem.
While the extent of the integration remains unclear, Greyp is anticipated to continue as a brand under the Porsche eBike Performance group. Keep your engines running for more updates on this exciting development!
Edit MTB.